Child labour is a big problem in India. People in India are averse to contributing for social causes because they feel their contributions won’t make a difference. The objective of this piece from the Care Foundation was to reverse the trend and drive donations towards the child labour cause.
Each individual’s contribution can help alter the current situation of a child; this was the essential message to be communicated in the ambient space.
A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words ‘Your contribution can end child labour’ was painted over it. This installation was placed in several malls with high volume footfalls across the city.
Child labor in India is a human right issue for the whole world. It is a serious and extensive problem, with many children under the age of fourteen working in carpet making factories, glass blowing units and making fireworks with bare little hands. According to the statistics given by Indian government there are 20 million child laborers in the country, while other agencies claim that it is 50 million.
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